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START campaign encourages return to the sleep routine

Since the start of the COVID-19 pandemic many families have lost a sense of routine, the START campaign aims to help families get their routines back on track.

Published: 24 August 2020

Since the start of the COVID-19 pandemic, many families have lost a sense of routine and are looking to get back on track.

Poor sleep routines at bedtime are associated with sedentary behaviour and research shows that a lack of sleep is associated with increased overweight and obesity, especially in younger children.

The START campaign is back for four weeks to help families get their routines back on track.

Latest research for the START campaign confirmed that children went to bed and woke up later during the Covid-19 period. For those children, 49% were eating more unhealthy snacks or treats, 54% were less active and 67% were spending more times on screens.

The campaign aims to support families to take small steps to eating healthier food and becoming more active. It encourages parents to do look at seven ways that can help maintain a healthy weight for our children:

  1. Eat fewer treat foods
  2. Drink water and milk as regular drinks
  3. Give the right portion size for children
  4. Eat more fruit or vegetables.
  5. Be more physically active
  6. Limit screen-time
  7. Increase sleep-time

Visit and get information on how to set up healthy routines, get active, reduce screen time, and eating health.

Follow the campaign on Twitter @safefood_net #makeastart and Facebook