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HSE Hold Firm campaign

Read about the new HSE campaign 'Hold Firm'. The campaign takes inspiration from the words of President Michael D Higgins, written in his 1993 poem, Take Care.

Published: 14 May 2020

Stay safe, protect each other, hold firm

We are experiencing a pandemic like nothing we’ve seen in our lifetime. For our health service and other essential services, every day brings a new challenge that has never been faced before.

The people of Ireland have spent the last few months taking steps to flatten the curve, to protect our health service and frontline workers and save lives. These actions are reducing the impact of COVID-19 on the country and our health service.

But we now know COVID-19 is going to be with us for a while. We need to motivate and inspire people to keep up the actions that help us to stay safe and protect each other. We need the people of Ireland to Hold Firm.

New TV and Radio Campaign – Hold Firm

The Hold Firm campaign takes inspiration from the words of President Michael D Higgins, written in his 1993 poem, Take Care.  

Staying away from the people we love and the things we enjoy is not easy. It’s not us. But, this is us – taking care of each other, supporting our colleagues on the frontline and in the back office, and the people most at risk in communities all across the country.

Rainbow symbol

Hold firm
The rainbow has become a symbol of hope and support during the COVID-19 pandemic across the world. This is the visual identity of the campaign.

‘This is us’ TV ad

Take care

We want to acknowledge the public’s monumental efforts to keep our frontline and essential workers safe by staying home. Using the poem as inspiration, our frontline staff have joined together to give new meaning to President Higgins’ inspirational words.

Thank you to all of our frontline staff who volunteered to be a part of this campaign. The HSE healthcare staff in the video are:

  1. Mary Walshe, Site Manager, City West,
  2. Cornelius Dhivakar, Senior Occupational Therapist in Acute Stroke
  3. Doctor Colm Henry, Chief Clinical Officer
  4. Marie Nicholas, Senior Speech Language Therapist
  5. Paul Reid, HSE CEO
  6. Dr. Bairbre McNicholas, Consultant Intensivist
  7. Louise Staunton, Occupational Therapist
  8. Sarah Kavanagh, Paramedic Undergraduate Intern
  9. Cathy Barrett, Infection Control ADON
  10. Margaret O’Leary, Health Care Support Assistant
  11. Gillian Collins, Occupational Therapist in General Medicine
  12. Mary Majella O’Dowd, Senior Occupational Therapist
  13. Aoife Lyons, Clinical Nurse Manager 2, Ophthalmology Services
  14. Dr. John Fitzsimons, Consultant General Paediatrician
  15. Mabel Murtagh, Public Health Nurse

Share #HoldFirm

Get involved on social media by commenting and sharing on our posts and share your personal message of hope and solidarity. Include #HoldFirm and signpost to for current advice and information.

Hashtag: #HoldFirm

Twitter handle: @HSELive

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